How does one celebrate great holiday car deals? If you're Honda, you ask classic Christmas carol crooner Michael Bolton to lend his voice.
Yes, that was a lot of C's to create cheesy alliteration (I can't stop), but come on, it's multiple Grammy Award-winner Michael!
The camera zooms into the songwriter's log cabin, to find him seated by the proverbial fireplace, the font is that curly-cue script twinkling in, and he opens with a big, "Hello Internet, it's me, Michael Bolton." Say cheese, please.
He asked viewers to use social media to post their holiday greetings to their loved ones, tagging them with the hashtag #XOXOBolton
Then last Friday, he climbed inside his giant holiday greeting card, combed through the messages, and made personalized messages for a ton of them. In fact, he banged out 42 of these!
Watch them all here, and below are a few of my favourites:
For Di and Sharon, Michael pretends to let his twin brother take this one over, does a quick costume change, then belts out how being a twin is awesome because you get twice the presents.
No clue how this is supposed to sell Hondas, and don't care; this is fun.
Now he's giving a viewer a headshot.
"We looove you, Raphaelle, we'll see you in the front row sooooon" AND POINT. Fade to black.
Oh wow, how is he doing this with a straight face? I bet Michael Bolton is so fun at a party.
All right last one, this YouTube channel is a time suck.
He's not even singing anymore, now he's just giving headshots, with instructions to post it above the viewer's fireplace.
All right I couldn't stop, they're like 15 seconds each.
Last one for real, and this one sums it all up, how Michael is in on the joke.
After he sings, "I'm a touchy-feely guy on a holiday card," watch for his smirk.
Cute campaign, Honda.